Company Overview

The Hot Seat is a diverse media marketing company specializing in two forms of national branding and exposure.   One option for clients is a Satellite Television Tour, in which the spokesperson, celebrity, etc will sit in a studio and conduct one-on-one interviews with various television shows throughout the United States.  Option Two is creating national radio promotions with syndicated radio outlets both small and large to maximize the exposure opportunities for the client.

SMTs remain a cost-effective way to get your messages out to the media and directly to the consumers you and your clients are looking to reach. SMTs generally consist of a series of television interviews over a two, three, or four-hour time period with your artist, celebrity, company spokesperson and the media. SMTs may focus on one spokesperson for a new product or significant event, such as an album release or movie premiere.  With our SMT service, The Hot Seat is able maximize your exposure through regional and national outlets from one convenient location.

Bear in mind, not every topic and every spokesperson may be a good match for a media tour, but part of our job is to help you determine this! We are with you every step of the way to determine if a SMT is beneficial for your cause and how we can maximize its benefits.

The initial steps are to discuss the client’s needs and determine the specific goals.  Once that is laid out, we will devise a plan of how to coordinate promotions with radio to build brand awareness.  Through our unique relationships, we can guarantee marketplace saturation of the brand we are promoting. In addition, The Hot Seat can also work with terrestrial radio in an online capacity to secure online features with Clear Channel, Cumulus, CBS, Citadel and others to garner nontraditional exposure through web based promotions and features.  When you consider that Clear Channel bases their Program Directors bonuses on web hits, you’ll see that it’s a completely different game and The Hot Seat is at the forefront.

For a minimal investment, we'll work with you to identify key demographics and regions and put together a marketing promotion that will deliver hundreds of thousands of impressions of your brand heard throughout the country.